From Maya Pyramids to Paleoindian Projectile Points: the Importance of Public Outreach in Archaeology

Abstract

Public outreach in archaeology can have a valuable impact on education, culture, society and even on the economy. However, it should not be relegated to the addendum of our research projects. Here we present two case studies that the authors have been actively involved in where outreach was a central part of the investigations. Following this, we outline a basic framework for conducting outreach in both the short- and long-term. While these are not perfect examples, they are intended to get archaeologists, as a community, thinking about the real and practical implications of conducting public outreach. Beyond the educational value, it is important to recognize the economic implication of our work to local communities. If we do not communicate the value of our research, then we have only ourselves to blame.